Growlers
2027 Partnership OpportunitiesThe Growlers provide a unique opportunity to engage the non-traditional sports audience. We partner with brands that align with our values: Integrity, Innovation, Community.
The League
The Ultimate Frisbee Association (UFA) was founded in 2012 and is made up of 22 teams from the US and Canada. In 2027, the UFA will play games from April to August, culminating in a final four-style championship.
The Growlers have made the playoffs in six of the last eight seasons and have won two West Division titles in that span. After switching to the South Division in 2025, they've made an immediate impact against new competition with back-to-back playoff appearances.
21 teams across North America in 4 divisions
Central Division
- Chicago, IL
- Indianapolis, IN
- Madison, WI
- Pittsburgh, PA
- Saint Paul, MN
East Division
- Boston, MA
- D.C.
- Montreal, QC
- New York, NY
- Philadelphia, PA
- Toronto, ON
South Division
- Austin, TX
- Atlanta, GA
- Durham, NC
- Houston, TX
West Division
- Denver, CO
- Oakland, CA
- Salt Lake City, UT
- Seattle, WA
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- Las Vegas, NV
- San Diego, CA
The Sport
Ultimate was founded in 1968. It is distinguished by its sportsmanship, which was originally codified into the sport via “Spirit of the Game,” where players expect fiercely competitive play, but never at the expense of mutual respect among competitors.
Today ultimate is one of the fastest-growing sports in the world, with over 5 million people playing in North America. The sport is played in over 80 countries. “Spirit” is still a big part of the professional game.
National Media
Growlers and league highlights have been featured on SportsCenter, The Buzzer, Fox Sports 1, SportsNation, Sports Jeopardy, CBS Sports, and local nightly sports newscasts across North America, as well as on nearly every major sports website.
Ultimate highlights are shared frequently and regularly go viral across digital platforms. The UFA had multiple social media videos eclipse millions of views in the last year, with total impressions reaching over 200 million across all league accounts.
The Players
The San Diego Growlers are made up of passionate players from across the southern California and southwest region. These players love the sport and team, and they work on their game all year round.
They value team sponsors and will work hard as brand ambassadors.
The Fans
Fans are consuming sports and media in non-traditional ways. Many of them are looking for alternatives to the historically dominant sports. The Growlers offer them an authentic experience where they can have fun with their friends and family while interacting with the athletes in a more intimate environment.
Compared to the average American, UFA fans are more likely to be discretionary spenders, outdoor enthusiasts, and live a “do-it-yourself” lifestyle.
Young
67% of fans are between the ages of 18 and 35
Mostly male
61% of home game attendees identify as male
38% identify as female
College educated
95% of adult home game attendees are college educated
Social Reach
Growlers fans are highly engaged and love to consume and share content across a variety of social platforms.
Growlers
- 4,600+ Facebook fans
- 1,900+ X followers
- 5,000+ Instagram followers
- 1,500+ TikTok followers
UFA combined
- 490,000+ Facebook fans
- 520,000+ Instagram followers
- 520,000+ TikTok followers
- 210,000+ YouTube subscribers
Where Fans Watch
WatchUFA.tv
In 2019, the UFA introduced watchUFA.tv, a proprietary streaming platform allowing fans to watch every game live for the duration of the season. The Growlers produce a minimum of six home game broadcasts each year, available live to watchUFA.tv subscribers. WatchUFA.tv can be streamed from any device and is also offered on the Roku app store and Amazon Fire Stick.
Cox / Yurview
In 2025, the San Diego Growlers partnered with Cox / Yurview California to bring ultimate frisbee to a wider audience. Yurview is a local entertainment channel that airs live sports, including some Padres games, as well as high school football. Cox has over 600,000 cable subscribers in the San Diego area.
Sponsorship Opportunities
Title Sponsor
Be the top sponsor of the San Diego Growlers, including your logo on the jersey. Contact us for more information.
Taster Sponsor
- Social media promotions
- Home game PA shout-outs
- Logo on website
- Logo on the back of tickets
- Logo and link on home game program
- Home game activation tent
- Tickets to home games
- One 30-second commercial per game on Cox Channel 4
Pint Sponsor
- All Taster benefits
- On-site branding
- Growlers newsletter features
- Banner at Growlers clinics & camps
- Endorsement video featuring players
- Live activation during quarter break
- Category exclusivity
- Two 30-second commercials per game on Cox Channel 4
Golden Growler Sponsor
- All Pint benefits
- Home game title sponsorship
- Branding in printed media: posters, schedule cards
- Home page slide on sdgrowlers.com
- Activation tent in preferred location at home games
- Logo on player uniform
- Three 30-second commercials per game on Cox Channel 4
Custom Social Media Campaign
Be associated with one of the hottest sports teams in town with a social media campaign based on your marketing goals.
Custom Official Sponsor
For example, Official Bar of the San Diego Growlers. Contact us for details.
Custom activations available! We have an extremely creative team.
Corporate Events
- Large group outings
- Food/drink/merchandise vouchers
- Special gear/discs with company logo to commemorate the event
- Company PA shout-outs and banners
- Employees on field for fun events
- Group photo with the Growlers
- Players come train the company on the sport
Our Current Partners
League sponsors
Team sponsors
